Requisition ID:  68351

Director Product Marketing

Georgia, United States, 30701



Are you looking for more?

At Mohawk Industries, we’re committed to more – more customer solutions, more process improvements, more sustainable manufacturing and more opportunities for our team.

As a Fortune 500, global flooring leader with some of the best-known brands in the industry, Mohawk is a great place to start or develop your career with an emphasis on more of what’s important to you. Whether you want to lead more, innovate more, learn more or create more, you can find your more with Mohawk.




What we need:


Mohawk Industries is seeking a dynamic and experienced Director of Product Marketing for Hard Surface Flooring Products to join our team. In this role, the Director of Product Marketing will be responsible for developing and implementing the overall product marketing strategy for our hard surface flooring product lines. This will include conducting competitive market analysis, customer segmentation, developing product line rationale, and creating channel strategies.


What you’ll do:


  • Develop and execute the overall product marketing strategy for Mohawk's hard surface flooring product lines.
  • Conduct competitive market analysis to identify market trends, competitive threats, and opportunities for growth.
  • Identify customer segments and develop targeted marketing campaigns to increase market share.
  • Work closely with the product development team to develop product line rationale that aligns with the overall marketing strategy.
  • Create channel strategies that maximize sales and profitability, including both direct and indirect sales channels.
  • Collaborate across marketing, sales and product teams to ensure consistent execution of marketing initiatives.
  • Collaborate with the sales team to develop effective sales tools and training programs that drive revenue growth.
  • Monitor key performance metrics and adjust marketing strategies as needed to meet business objectives.


What you have:


  • Bachelor's degree in marketing, business administration, or a related field. MBA preferred.
  • Minimum of 10 years of experience in product marketing.
  • Flooring industry experience is preferred. A background in the building space would also be ideal.
  • Channel experience with large retailers in the home space.
  • Product line strategy – building product line strategies that go to market with multiple channels.
  • Managing a portfolio of product lines.
  • Strong understanding of competitive market analysis, customer segmentation, product line rationale, and channel strategies.
  • Excellent analytical skills and ability to interpret complex data.
  • Exceptional written and verbal communication skills. 
  • Strong leadership skills and ability to lead cross-functional teams.
  • Ability to work effectively in a fast-paced, dynamic environment.
  • Proven track record of driving revenue growth through effective product marketing strategies.
  • If you are a strategic thinker with a passion for driving growth through product marketing, we encourage you to apply for this exciting opportunity.


What else?


  • This is a hybrid role located in Calhoun, GA. 3 days on site.
  • This will does not have any direct reports – we are flat organization that works in cross functional teams based on initiates. Will be the lead on strategic initiatives. 
  • We’re located in a pretty great spot – check out this video to see what we mean.



Mohawk Industries is a leading global flooring manufacturer that creates products to enhance residential and commercial spaces around the world. Mohawk’s vertically integrated manufacturing and distribution processes provide competitive advantages in the production of carpet, rugs, ceramic tile, laminate, wood, stone and vinyl flooring. Our industry-leading innovation has yielded products and technologies that differentiate our brands in the marketplace and satisfy all remodeling and new construction requirements. Our brands are among the most recognized in the industry and include American Olean, Daltile, Durkan, IVC, Karastan, Marazzi, Mohawk, Mohawk Home, Pergo, and Quick-Step. During the past decade, Mohawk has transformed its business from an American carpet manufacturer into the world’s largest flooring company with operations in Australia, Brazil, Canada, Europe, India, Malaysia, Mexico, New Zealand, Russia and the United States.


Mohawk Industries, Inc. is an Equal Opportunity Employer including disability/veteran committed to an inclusive workplace and a proud Drugs Don’t Work participant.