VP Marketing - Resilient

Are you looking for more?
 

At Mohawk Industries, we’re committed to more – more customer solutions, more process improvements, more sustainable manufacturing and more opportunities for our team.

As a Fortune 500, global flooring leader with some of the best-known brands in the industry, Mohawk is a great place to start or develop your career with an emphasis on more of what’s important to you. Whether you want to lead more, innovate more, learn more or create more, you can find your more with Mohawk.

What we're looking for: 

The VP of Marketing for the Resilient business unit plans, designs, develops, and executes the organization’s marketing plan for Resilient by establishing effective strategies. A successful candidade will manage both strategic and tactical execution of marketing programs and drive integration through the company.  This position serves as liaison between Resilient and the cross-functional marketing team.

What you'll do: 

•  
• Accountable for Resilient Product Marketing and Specialty Retail Channel marketing, including product positioning, placement strategy, sales enablement, in store merchandising, and B2B activation strategy.
• Create ongoing, strategic dialogue with product management, brand management and channel management to ensure the product information is being updated and distributed in a consistent format, to all strategic stakeholders.
• Perform necessary competitive marketing analysis based on consumer insights, voice of customer and financial data.  Analyze results and takes corrective actions to guarantee that achievement of product marketing objectives is achieved.
• Collaborate with Marketing cross functional team including Events, Trade Media, Creative, Brand, Customer Loyalty & Success, Ecomm, and Channel marketing to ensure successful execution of go-to-market plans.
• Represent marketing at all Resilient meetings and function as a liaison to the marketing organization.  Accountable for reporting results and deliverables to the business team.
• Single point of contact that supports and drives the business strategy through the marketing function

What you have:

• Bachelor’s degree in business, marketing or related field required. MBA preferred.

• Minimum of 15 years of experience and/or training; or equivalent combination of education and experience in marketing and sales management 

• Experience in brand management that includes planning, budgeting, financial management analysis, and reporting.

• Demonstrated experience managing a team of employees.

• Intermediate to advance proficiency level in the following areas: Microsoft Excel, Word and PowerPoint, Business Writing concepts and techniques.

What you're good at: 

• Budgeting and expense control to plan, implementing and controlling expenditure while maintaining and improving quality standards.

• High level of creativity, ingenuity, and judgment required.

• Playing a strategic and tactical role in serving as a catalyst and leader within the Company.

• Extensive experience and judgment to plan and accomplish goals

• Experience negotiating between suppliers, operations and sales group

• Familiar with a variety of the field’s concepts, practices and procedures 

• Excellent presentation, oral, written and interpersonal skills to effectively interact with management, internal and external business contacts.

• Excellent people leader skills to effectively lead and direct a diverse work group; to achieve results through team efforts, and the desire and ability to motivate, persuade and direct the activities of others.

• Proven ability to manage/implement projects and/or contribute to concept development.

• Problem solving, analytical skills and the ability to balance multiple tasks simultaneously.

• Ability to read and interpret highly complex business and financial documents in written, chart or diagram form.

• Proficient with windows-based operating systems environment, spreadsheet, (intermediate to advance skill level) and database software, (ex. Word, Excel, PowerPoint, JD Edwards 

What else?

• This role has 1 Direct Report
• Approximately 20% travel

Mohawk Industries is a leading global flooring manufacturer that creates products to enhance residential and commercial spaces around the world. Mohawk’s vertically integrated manufacturing and distribution processes provide competitive advantages in the production of carpet, rugs, ceramic tile, laminate, wood, stone and vinyl flooring. Our industry-leading innovation has yielded products and technologies that differentiate our brands in the marketplace and satisfy all remodeling and new construction requirements. Our brands are among the most recognized in the industry and include American Olean, Daltile, Durkan, IVC, Karastan, Marazzi, Mohawk, Mohawk Home, Pergo, and Quick-Step. During the past decade, Mohawk has transformed its business from an American carpet manufacturer into the world’s largest flooring company with operations in Australia, Brazil, Canada, Europe, India, Malaysia, Mexico, New Zealand, Russia and the United States.

Mohawk Industries, Inc. is an Equal Opportunity Employer including disability/veteran committed to an inclusive workplace and a proud Drugs Don’t Work participant.