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Requisition ID:  39936

Segment Marketing Manager



Are you looking for more?

At Mohawk Industries, we’re committed to more – more customer solutions, more process improvements, more sustainable manufacturing and more opportunities for our team.

As a Fortune 500, global flooring leader with some of the best-known brands in the industry, Mohawk is a great place to start or develop your career with an emphasis on more of what’s important to you. Whether you want to lead more, innovate more, learn more or create more, you can find your more with Mohawk.





The Segment Marketing Manager will be responsible for the creation, development and reporting of segmentation campaigns and marketing content to generate qualified leads, drive conversion, and increase revenue within the segment. In collaboration with segment leadership, the Segment Marketing Manager will gather insights that assist in the development of marketing collateral and campaigns, acting as a liaison between key stakeholders to communicate and/or gain approval of marketing initiatives and monitor and report performance to outline key learnings.




  • Develop strategic, measurable marketing initiatives and campaigns based upon business goals and objectives, segmentation goals, corporate marketing priorities, market trends and specific account targets
  • Serve as the marketing liaison with segmentation leaders and field sales in evaluating needs and obtaining insights to optimize the marketing plan
  • Manage the execution of initiatives within the segment marketing plan with cross-functional teams
  • Execute initiatives across various marketing channels and platforms (e.g., direct, print, photography, event, online, social and digital)
  • Lead creative development of segment campaigns and sales tools, ensuring marketing deliverables are consistent with brand standards, accurate, and integrated within the strategy across all media
  • Perform competitive and internal marketing analysis to ensure plans are relevant, updated and effective
  • Develop defined processes and tools for ROI measurement, lead management and follow-up
  • Ensure marketing tools and collateral integrate into Mohawk’s CRM and additional sales enablement platforms
  • Create ongoing, strategic dialogue cross-functionally to develop and implement key business support with promotions, training, consumer or dealer events, sponsorships and relevant trade shows
  • Collaborate with appropriate technical, legal and other relevant resources to ensure accurate information is approved and presented in accordance with corporate, federal and/or legal guideline
  • Create ongoing, strategic dialogue with the Mohawk Digital Experience team to ensure digital channels, tools, and content are accurate and relevant to the needs of the segment and corresponding user community




  • Bachelor’s Degree in business, marketing, journalism, communications or related field required
  • 5+ years of job specific experience required in the field (s) of Marketing and/or Communications
  • Demonstrated proficiency in Microsoft Office, Adobe Photoshop and InDesign
  • Experience developing, managing and executing marketing collateral, promotional campaigns and direct marketing programs is required
  • Ability to write and edit for a wide variety of communication styles and needs required
  • Experience managing creative design and content direction
  • Experience working against a project plan, maintaining project schedules and working within a project budget required




  • Knowledge of budgeting and expense control to plan, implement and control expenditure while maintaining and improving quality standards
  • High level of creativity, ingenuity, and judgment required
  • Highly motivated, detail oriented, resourceful self-starter with proactive approach to work
  • Excellent presentation, oral, written and interpersonal skills to effectively interact with management, internal and external business contacts
  • Excellent relationship building skills to effectively lead and direct a diverse work group; to achieve results through team efforts, and the desire and ability to motivate, persuade and direct the activities of others
  • Proven ability to manage/implement projects and/or contributes to concept development
  • Problem solving, analytical skills and the ability to balance multiple tasks simultaneously
  • Ability to read and interpret highly complex business and financial documents in written, chart or diagram form






Mohawk Industries is a leading global flooring manufacturer that creates products to enhance residential and commercial spaces around the world. Mohawk’s vertically integrated manufacturing and distribution processes provide competitive advantages in the production of carpet, rugs, ceramic tile, laminate, wood, stone and vinyl flooring. Our industry-leading innovation has yielded products and technologies that differentiate our brands in the marketplace and satisfy all remodeling and new construction requirements. Our brands are among the most recognized in the industry and include American Olean, Daltile, Durkan, IVC, Karastan, Marazzi, Mohawk, Mohawk Home, Pergo, and Quick-Step. During the past decade, Mohawk has transformed its business from an American carpet manufacturer into the world’s largest flooring company with operations in Australia, Brazil, Canada, Europe, India, Malaysia, Mexico, New Zealand, Russia and the United States.


Mohawk Industries, Inc. is an Equal Opportunity Employer including disability/veteran committed to an inclusive workplace and a proud Drugs Don’t Work participant.

Nearest Major Market: Calhoun