Marketing Manager

Are you looking for more?
 

At Mohawk Industries, we’re committed to more – more customer solutions, more process improvements, more sustainable manufacturing and more opportunities for our team.

As a Fortune 500, global flooring leader with some of the best-known brands in the industry, Mohawk is a great place to start or develop your career with an emphasis on more of what’s important to you. Whether you want to lead more, innovate more, learn more or create more, you can find your more with Mohawk.

What we need:

Mohawk is seeking a Marketing Manager for our Performance Accessories brand who will bring our accessories portfolio to life across diverse customer segments and go-to-market channels. This role will be responsible for developing, driving, and implementing all marketing strategies and programs for the brand.

We’re looking for a creative and strategic leader to guide go-to-market strategies for Decorative and Installation Accessories, strengthen brand presence, and deliver impactful marketing initiatives that drive growth, attachment, and margin. 

What you’ll do:

• Develop and execute annual marketing plans that align with Performance Accessories’ business goals and brand strategy.
• Contribute to departmental strategy and goal development.
• Lead go-to-market strategy execution for Decorative and Installation Accessories, ensuring each category has a clear, differentiated approach.
• Manage and strategize the development of product sales tools and marketing campaigns to support product launches.
• Participate in the development and communication of product strategy and the introduction of new products with various departments and customers.
• Partner cross-functionally with Product, Sales, and Channel Marketing and Centers of Excellence to align launches, messaging, and positioning.
• Collaborate with and may lead functional or cross-functional teams to generate solutions to complex problems.
• Participate in and may manage large, cross-functional projects or initiatives with strategic importance.
• Utilize market segmentation and channel insights to identify growth opportunities, strengthen product attachment, and drive adoption of Performance Accessories programs.
• Support retailers, ad agencies, and Sales teams.
• Identify target accounts and develop actionable sales plans to drive adoption of marketing programs.
• Drive brand consistency and visibility through integrated marketing programs that support both the brand and the products we produce and sell.
• Create compelling marketing campaigns, merchandising tools, and sales enablement materials that improve attachment, conversion, and trade-up opportunities.
• Leverage customer and consumer insights, market data, and performance analytics to refine strategies and optimize program effectiveness.
• Perform high-level critical thinking, detailed information gathering, and application of business knowledge.
• Collaborate with internal stakeholders and external partners to execute projects efficiently and deliver measurable business impact.
• Influence others regarding policies, practices, and procedures.
• Support key customer events, sales meetings, and channel initiatives that elevate the Performance Accessories brand experience.
• Manage major customer events and sales meetings such as customer councils, sales rep. councils, etc.
• Facilitate day-to-day marketing support for various teams.
• Continuously evaluate and improve marketing processes, tools, and partnerships to enhance efficiency, collaboration, and overall program performance.
• Proactively investigate and/or lead investigations of alternative approaches, technologies, or partnerships. 
• Perform other duties as needed.

What you have:

• Bachelor’s degree in a related field or equivalent education and/or experience.
• 6-8 years’ relevant experience or equivalent education and/or experience.
• Good understanding of current and trending digital technologies.  

What you’re good at:

• Requires specialized depth and/or breadth of expertise in own job discipline or field.
• Recognized cross-functionally as an expert within one or two subject matter areas.
• Excellent communication, problem solving, and organizational skills.
• Able to multitask, prioritize, and manage time effectively.
• High level of integrity and discretion in handling sensitive and confidential data.
• Proficient using Microsoft Office Suite products.
• Flexible attitude, adaptable to change, team player, and able to handle multiple projects at once.
• High degree of professionalism, judgment, maturity, and resourcefulness in the absence of formalized guidelines and procedures.
• Temporary indirect reporting relationships may exist while working as Project lead. May be required to act in senior role, providing task related advice and direction to junior team members.

Mohawk Industries is a leading global flooring manufacturer that creates products to enhance residential and commercial spaces around the world. Mohawk’s vertically integrated manufacturing and distribution processes provide competitive advantages in the production of carpet, rugs, ceramic tile, laminate, wood, stone and vinyl flooring. Our industry-leading innovation has yielded products and technologies that differentiate our brands in the marketplace and satisfy all remodeling and new construction requirements. Our brands are among the most recognized in the industry and include American Olean, Daltile, Durkan, IVC, Karastan, Marazzi, Mohawk, Mohawk Home, Pergo, and Quick-Step. During the past decade, Mohawk has transformed its business from an American carpet manufacturer into the world’s largest flooring company with operations in Australia, Brazil, Canada, Europe, India, Malaysia, Mexico, New Zealand, Russia and the United States.

Mohawk Industries, Inc. is an Equal Opportunity Employer including disability/veteran committed to an inclusive workplace and a proud Drugs Don’t Work participant.