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Requisition ID:  72631

Brand Specialist

Calhoun, Georgia, United States, 30701



Are you looking for more?

At Mohawk Industries, we’re committed to more – more customer solutions, more process improvements, more sustainable manufacturing and more opportunities for our team.

As a Fortune 500, global flooring leader with some of the best-known brands in the industry, Mohawk is a great place to start or develop your career with an emphasis on more of what’s important to you. Whether you want to lead more, innovate more, learn more or create more, you can find your more with Mohawk.



What we need:

Hard Surface Brand Specialist (Mohawk Wood/Laminate/Ceramic collections) assists in the implementation of the business strategy and brand positioning as well as the tracking of all marketing initiatives for the business segment. 


What you’ll do:

 Specifically, the brand specialist is responsible for:

  • Supporting the defined strategic direction for all brands of Mohawk Wood, Laminate and Ceramic.
  • Assisting in the development and implementation of all marketing and merchandising materials for hard surface.
  • Interfacing with internal customers (Aligned Programs Group, Portico, Home Centers, Buying Groups, etc) to help define the full scope and deliverables for hard surface projects at the onset.
  • Managing project workflow: assist in development of schedules and track through various creative, marketing and sampling departments and customer base.
  • Communicating project status to all marketing functions and internal customer base.
  • Developing communication materials for marketing initiatives internally and externally.
  • Helping develop training materials as needed for new initiatives.
  • Maintaining current information on SFA and work with the web team to ensure current information is on all internal and external websites.
  • Assisting in evaluation of total project upon completion to help develop measured results.
  • Other needs as defined by the Brand Manager


What you have:

  • Four-year college degree in business, marketing or related field preferred. 
  • Two-year degree and five plus years of job specific work experience combined with equivalent training/education to successfully perform the essential functions of the job required.
  • Knowledge of marketing concepts and business operating procedures desired.  Experience in planning, project management and reporting essential. 
  • Intermediate to advanced proficiency level in the following areas:  Microsoft Excel, Word, PowerPoint, DIVER, SFA, business writing concepts and techniques.


What you’re good at:

  • Ability to exercise good judgment, problem solving ability and resourcefulness in a team-based environment.
  • Ability to lead and manage an internal project team.
  • Ability to work independently, set priorities, handle multiple tasks with concentration, speed, and accuracy to meet deadlines.
  • Excellent oral, written, presentation and interpersonal communication skills to effectively interact with internal and external customers and the ability to maintain corporate standards and professionalism.
  • Ability to coordinate diverse support functions requiring exceptional organizational skills
  • Ability to work efficiently under conditions of multiple deadlines and changing priorities.

What else?

  • We’re located in a pretty great spot – check out this video to see what we mean




Mohawk Industries is a leading global flooring manufacturer that creates products to enhance residential and commercial spaces around the world. Mohawk’s vertically integrated manufacturing and distribution processes provide competitive advantages in the production of carpet, rugs, ceramic tile, laminate, wood, stone and vinyl flooring. Our industry-leading innovation has yielded products and technologies that differentiate our brands in the marketplace and satisfy all remodeling and new construction requirements. Our brands are among the most recognized in the industry and include American Olean, Daltile, Durkan, IVC, Karastan, Marazzi, Mohawk, Mohawk Home, Pergo, and Quick-Step. During the past decade, Mohawk has transformed its business from an American carpet manufacturer into the world’s largest flooring company with operations in Australia, Brazil, Canada, Europe, India, Malaysia, Mexico, New Zealand, Russia and the United States.


Mohawk Industries, Inc. is an Equal Opportunity Employer including disability/veteran committed to an inclusive workplace and a proud Drugs Don’t Work participant.

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